Robert Aronoff — Founder & Managing Partner 

Robert Aronoff, Managing Partner, has more than twenty-five years’ experience serving Fortune 500 companies, business strategy and technology consulting firms, and leading small cap public companies. He has worked as an executive or management consultant at Sun Microsystems (now part of Oracle), Eastman Kodak, Microsoft, Coopers & Lybrand and Peat Marwick.

While at Kodak he served as founding Executive Director of the Digital Imaging Group, a still active industry consortium that has the financial and technical backing of Kodak, Fuji, Canon, Intel, HP, IBM, Adobe, Agfa, and Microsoft. Prior to establishing Pluritas, Rob was Managing Partner of Worldwide Capital Partners, a San Francisco based advisory firm and predecessor to Pluritas.

Rob’s technical expertise includes digital media, e-commerce and online advertising, enterprise and internet software, and networking and communications. In several of his previous positions he was responsible for the development of product and technology strategy and related standards, as well as patent in-licensing and out-licensing. Rob provides clients with insight into what facilitates and impedes IP asset values, strong negotiating skills and contacts.

Early in his career he advised on business acquisitions and advanced technology projects in Information Technology consulting for Peat Marwick, and then developing working Artificial Intelligence Systems while at Coopers & Lybrand for clients trading foreign exchange and underwriting insurance risk.

Rob holds B.A.'s in Computer Science and Economics from Brandeis University, where he was a Milton Feld Economics Scholar, and an M.B.A. from the M.I.T. Sloan School of Management, where he was awarded the William L. Stewart Award for Outstanding Contributions to the University. He is a member of the IAM 250 – The World’s Leading IP Strategists.

rob@pluritas.com