"Tips for ensuring value of IP rights is recognized in technology M&A" - IAM Yearbook 2015 - Building IP value in the 21st century - October 6, 2014. Rob Aronoff advises companies on best practices for capturing the value of IP in M&A.
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"Acquiring patents to support innovation and value"IAM Magazine Issue #61, September/October 2013
Rob Aronoff advises Corporations on acquiring IP to capture valuable innovation.
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"Use it or lose it: monetise patents while others still need them" IAM Magazine Issue #57, January/February 2013
Rob Aronoff advises IP owners on when to monetize IP assets.
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“Cashing in on IP,” Global Finance, March 2012,
Pluritas is cited as a source on monetizing patents.
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Wall Street Discovers Patents: What IP Holders & Investors Need to Know About Each Other,” March 28 – Pluritas Managing Partner Rob Aronoff to lead Licensing Executives Society Chapter panel discussion at PricewaterhouseCoopers, San Francisco. Read more »


3M/SemiQuest – Pluritas retained by 3M to conduct Article 9 (collateral asset) patent auction, February 21, 2012. Read more »


“Wall Street’s Growing Attraction to IP Assets Will be Tested," IP Frontline
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Beacon Power – Pluritas advises debtor on patent portfolio value and potential applications, November 14, 2011.